Spring is almost here … a good time to brush up on our on-marketing skills to get ready for the uptick in traffic as people come out of hibernation (yes, it was that cold in the Northeast!).
With that, I wanted to share a great site I found … Google’s “Online Marketing” course (it’s free!).
It’s in 3 parts, with each building upon the other. Each video session last about 1 hour, and is well constructed with good examples and quizzes to test your learning.
Google Online Marketing
- Online Marketing 101 – Advertising on the web
- Online Marketing 201 – Running a campaign
- Online Marketing 301 – Tracking and improving results
Search Improvement for Online Marketing
I think you’ll also find this ‘Google Hangouts On Air’ YouTube : “Getting back to basics with Search” – Jan 22, 2015 …a good refresher on improving your search online marketing campaigns..