Spring is almost here … a good time to brush up on our on-marketing skills to get ready for the uptick in traffic as people come out of hibernation (yes, it was that cold in the Northeast!).

With that, I wanted to share a great site I found … Google’s “Online Marketing” course (it’s free!).

It’s in 3 parts, with each building upon the other.  Each video session last about 1 hour, and is well constructed with good examples and quizzes to test your learning.

Google Online Marketing

• Online Marketing 101 – Advertising on the web
• Online Marketing 201 – Running a campaign
• Online Marketing 301 – Tracking and improving results

Search Improvement for Online Marketing

I think you’ll also find this ‘Google Hangouts On Air’ YouTube : “Getting back to basics with Search”  – Jan 22, 2015 …a good refresher on improving your search online marketing campaigns..

Enjoy!