Category Analytics

Good Course on Web Optimization (Free!)

Spring is in the air, daffodils are in bloom and the days are getting longer … so what a better time to sharpen your skills? As we all know, “all things internet” is a constantly changing  and evolving environment, not keeping up will quickly jeopardize your value to your organization and keep your sites from […]

Staying Up Todate with Google

Have you heard of “RankBrain”?  It’s made headlines lately due to Google’s announcement that it is now the third most important signal when determining final rankings. So for those of us charged with keeping our company’s listing high in the rankings, it’s prudent to learn more about this and also understand how it fits into […]

Addressing Spam in your Google Analytics Reports

Happy 2016! If you’re like me you spend a lot of time analyzing your site’s stats … gleaning insights and ideas for improving your sites. With that I also spend a measurable amount of time culling out the extraneous traffic … not a fun job … and more seem to popup every day. And it […]

Google’s Update for Mobile Traffic

Is your site ready? April 21, 2015 Google released the previously announced mobile specific algorithm changes. With the rapid growth of searches initiated from mobile devices, Google has added “mobile friendly” as part of the ranking process. The impact will be felt by those sites where attention hasn’t been paid to design features enabling effective […]

A look forward toward 2015 – Mobile SEO

Year End Thinking … As I usually do, I take a few days off between Christmas and New years. A good time to do some unencumbered  thinking. And as my musing went, it landed upon the challenges this year brought in regards to effective website design, use and measurement. Including how Google’s many algorithm updates […]

Google’s Free Tools for Creating Structure Snippets

For those of you who haven’t already discovered “snippets”, you’ll find this post very useful. Snippets are a great feature to improve what is displayed on a  search engine result page(SERP) when a query matches your content.  Deploying these html code snippets is also a good way to strengthen your SEO efforts.  Snippets are html […]

Fetch as Google – checking page integrity

With all of the changes in the SEO world, it’s easy to miss new announcements. So I thought I’d mention one in this post you might have missed. One that I think you’ll find pretty useful in keeping your website in tip-top share. “Fetch and Render” In May of 2014, Google added a new feature […]

Web Analysis – new tools

If you spend a lot of time doing web analytic analysis like I do, you’ll find the two recently released enhancements by Google as welcome as a warm day is, in this chilly month of April. Improved Diagnostics When setting up accounts, profiles, filters, etc. it’s very important to ensure a proper setup.  Google has, […]