How are your search results doing these days?
Keeping your site effective and current in methods that deliver up your content in the every changing SEO world is a challenge. In that vein I’ve been following current reviews and tests and if you haven’t already implemented “structured data” in your SEO efforts it’s something you should highly consider.
Search Engines love content. However they are not so great at deciphering exactly what you intended your content for. They are good, but with some help they can be great. And that means more views and visits for your content.
It’s interesting that the rise in “voice” search is also a contributing factor to implementing structured data in your SEO. Think of all those smartphones with Siri!
Structured Data – Quick Primer
However it does have it’s vocabulary. For example a “Thing” is a type and it has four properties: name, description, url, and image. It’s from these that you build out your structured data.
A Google search will turn up good articles on the topic, however below is a very good place to start!